I’ve been watching a lot of (some might say too much) Taskmaster lately, and it has seeped into my thinking. It lead to a momentarily epiphany groggily waking up to make my kids breakfast.
Working with the Apple and Google App Stores is like competing on Taskmaster.
- You’re given a task (in our metaphor, successfully submitting an app to the App Store) that is seemingly straightforward, but, actually, fraught with complexity
- The complexity is buried in a task that is written in such a way as to ensure you’re not quite sure what the rules actually are, and enough latitude that the rules could be altered at any point in time
- When you have a question or clarification and reach out to the App Store overlords, just like the Taskmaster’s assistant Little Alex Horne, the response is “All the information is on the task”, ensuring you get no more clarity and are left to just flounder around hoping to figure it out
- With each subsequent attempt, you either get more furious at your lack of success, or slightly more unscrewed and unhinged as you try changing random bits hoping something gets you through the process
- Ultimately, you’re arbitrarily judged by the Taskmaster, and maybe whatever you tried this time was good enough to get you points and published to the store
I don’t think it’s a good thing that the App Store process is reasonably paralleled by a comedy game show whose objective is to drive the contestants crazy and make them look like fools, but it at least the idea that Greg Davies and Alex Horne are overseeing it makes the absurdity marginally more tolerable.